“You never get a second change to make a first impression”
While Will Rogers was not thinking of LinkedIn when he offered the advice above, it is wise to remember this line when using social media sites. To help make a strong first impression, thoughtfully consider your choice of picture and your words in your Summary.
Picture: While it may be fun to use a wacky headshot or funny graphic on social media sites as your avatar, when using a social media site for career endeavors one’s photo should reflect that level of professionalism. The picture is one of the first, if not the first, aspect of your profile that someone sees. Ask yourself if the picture you are using is the image you want to portray to a potential employer.
Summary: The Summary section is often under-utilized by LinkedIn users. The Summary section should promote one’s skills and achievements to demonstrate one’s ability for the FUTURE role. Too often, we highlight aspects of ourselves that demonstrate why we are a great fit for our current or former roles, but not our desired future role.
Recruiters are always on the lookout on LinkedIn for talented individuals, especially talent that may not be actively looking for a new job. LinkedIn allows recruiters to find the passive job seekers – those who are currently working and high talent but not in a job search mode. By crafting a strong Summary message in your profile, you can communicate you are ready to take the next step in your career.