Understanding and Promoting Your Brand

A couple of days ago, I was reading an article about career management and came across the following advice:

If you want to survive and see new opportunities, “think of yourself as an independent contractor,”  said CRAIG ALLEN, Creator, ‘Career Doctors’ radio show. “It doesn’t mean you can’t be loyal to the company, but you are a brand. You need to know what you stand for and what skills and accomplishments make you uniquely different, and [you need to] be able to speak about them.”

“You are working for you. If you learn to manage your career with confidence, you can add value anywhere you work.”

The mindset ‘I am working for myself‘, and not just my employer, struck a chord with me.   I always embraced the idea that I own my career and that I cannot be dependent upon my employer to “look out for me” – but the idea of looking at my career as an independent contractor drove home the importance for me to identify my strengths, be able to communicate them, and finally embrace the idea that I need to promote myself in a professional manner.

I guess this is nothing new, I just enjoyed the spin of looking at my career as an independent contractor.


About Kevin Monahan

I have 10+ years experience in coaching clients in their career management and career change efforts. Personal career consulting services combined with employer outreach to help find opportunities for both constituents.
This entry was posted in Branding, Career Management, Job Search and tagged , , , , . Bookmark the permalink.

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