Interesting research was released earlier this week, confirming what most suspected, applications through large job boards are not the most effective way to apply when conducting a job search. Jobs2Web, an interactive recruiting marketing company, conducted research to evaluate the hiring yield from mega-job boards, company sites, social media sites, etc. The research was based upon 14.3M visitors to sites, 1.3M applications and 26,000 hires:
- On average, a company needs to sift through 219 applications from a mega-job board (ex: Monster, Careerbuilder) to make one hire as compared to 33 applications (per hire) from a company’s own site.
- The highest rate of “Qualified” applicants (individuals who were viable candidates for the job opening) were generated through the company site and search engines.
- Approximately half of the qualified candidates generated through a company website received interview whereas only a third were interviewed if generated through a mega-job board
What this tells us is mega-job boards create traffic for companies, and just like anyone who has been stuck on the Long Island Expressway/NJ Turnpike/Dan Ryan in Chicago/405 in LA can attest to the negative nature of traffic. While traffic to websites is not bad for certain things (sales, information distribution, etc.) – traffic when job searching is lethal for your applications. Recruiters want to sift through the fewest resumes possible in order to make a solid hire. In addition, the mega-job boards make it too easy for poorly qualified applicants to apply for multiple jobs…this means your good resume is getting caught up with all the unqualified applicants as well.
For more information, one can view the half-hour webinar at: https://www1.gotomeeting.com/register/422644681
The presentation is geared to recruiters and hiring managers but the content is good so as to better understand what is going on behind the scenes.
With all this information on click-throughs, yields, applicants per hire stats, Gerry Crispin, co-founder of CareerXroads Inc. stated that a CareerXroads study found that recruiters made one hire for about every 10 referrals they received. Company site vs. Mega-Job Board…looks like networking and the referral network is still your best option.