I have read that one should view a job opening as an opportunity to help solve a company’s problem. When an employer is in a hiring mode, they are trying to fix an issue or problem: replacing a bad employee who was let go or a good employee who left, business is good and they are understaffed, need an employee with a specific skill set, etc. There is a need that exists and as the job hunter, focusing on how you can solve that problem or fill the existing need can help separate yourself from others.
Kaitlin Madden wrote an article that discussed using employer-centric language in employment communications. In her article she interviewed Debra Benton, author of “Lions Don’t Need to Roar”. Ms. Madden wrote:
“Every part of your communication should be them-oriented instead of you-oriented, from the first word in your cover letter, ” she (Debra Benton) says, “Instead of writing ‘Dear Mr. Smith, I’m interested in a job at XYZ…’ your letter should start with ‘Dear Mr. Smith, You have an exciting position at XYZ that I’m interested in…’. Just making the first word ‘you’ versus ‘I’ is the start of a myriad of ways to be company-oriented.”
The message is a good one to remember in your communications with possible employers, networking contacts, etc. – this process is not all about you. Interviewing and networking are based upon relationship building and no healthy relationship is all about one person.