I remember reading a CBS MoneyWatch.com article titled “Go Where the Money Is“. It made a lot of sense – find cities where employers are hiring and the ‘hot’ jobs and focus efforts there – and I could argue that this is a smart technique for job hunters to employ.
The problem with this approach is by the time the data is collected and the articles are written, many of the best benefits of the information have already passed. Madison, WI was a top city for employment a few years back because it had added tens of thousands of jobs in the previous six months. Great for Madison, but as a job seeker one needed this information 6 months ago – before the hiring started! Now, that information is in the rear view mirror and the wave of hiring may have already peaked.
However, there is an even better strategy, replace the “is” with “will be”. Go where the money and job growth ‘WILL BE’ because the issue with ‘IS’ is it may already be too late. What jobs WILL BE the hot sector in a few months and is it sustainable or a flash-in-the-pan fad. Look for studies like the Duke University’s one on social media and the % of marketing budgets over the next five years: Duke University’s Fuqua School of Business and the American Marketing Association forecast that social media will grow to 18 percent from the current 6 percent of marketing budgets within five years. If you are in marketing, this is something you should be aware of and looking into for career management/growth.
Keep your career management on task by looking forward and not in the rear-view mirror. Go where the jobs and money will be.